Segment 7: The MOST Year-end Data
Management Expectations
If you haven't been asked already, upper management may soon come calling. How's
the eLearning program going? Are we training more people more effectively? Is
organization effectiveness better as a result? Are we saving money?
While the task of addressing some of these questions may seem daunting,
thoughtful evaluation is really the best way we can determine your program's
value. And, as we learned in high school, scientific measurement is central to
the process. In the case of eLearning, usage and performance records, budgets
and statistics will be among your most common tools - but not your only
resources.
The Evaluation Process
While evaluation measurement techniques and practices may or may not be part of
your day-to-day responsibilities, fear not. View this as an opportunity to:
Acknowledge growth & change
Provide a framework to help guide future actions
Determine areas for improvement
Confirm your commitment to eLearning
Ideally, aim for a 360-degree approach to your evaluation. The goal of a
comprehensive return on investment (ROI) assessment is to look at raw data and
to factor in the quality of the results and the value of the learning process as
well. Think about the impact of training, not just the act of training.
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Lessons On Learning
You and your colleagues may believe that to accurately determine your program's
ROI, you must quantify that learning has taken place. Yes, certifications,
lessons completed and course completions speak for themselves. But others would
use the perspective: “Has learning taken place?” and “Has behavior changed?”
Let's consider the following scenario which can be viewed as a ‘just in time'
learning event:
A manager is asked to interview candidates but has never been formally trained
in the art of interviewing. Prior to her meetings, the manager delves into the
Conducting an Interview course with the goal of arming herself with some
relevant information.
After browsing the course material, the manager is able to come away with a
better sense of how to conduct an effective interview and a list of key
questions to ask. She confidently conducts interviews for a weeklong period.
In this case, learning has taken place (even if only for the relevant interview
period) and behavior has changed:
The quality and tone of the interviews is positively impacted
The manager took initiative and bettered her own performance
Drawing from eLearning for both short-term and long-term learning situations
should be deemed not only desirable behavior, but highly beneficial for
workplace efficiency.
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eLearning Measurement
To facilitate the evaluation process, we've developed a simple worksheet that you can use as a basis to formulate your own internally generated report
eLearning EVALUATION WORKSHEET |
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TO DO |
DATA |
NOTES |
DONE |
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Number of total licenses purchased |
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Number of active licenses |
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Course attendance summary report |
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*Leverage OFT User Reports |
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Average number of student lessons completed |
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*Leverage OFT User Reports |
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Average number of student log-ins: |
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*Leverage OFT User Reports |
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Number of different individual courses accessed |
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*Leverage OFT User Reports |
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Anecdotally, document two or more situations where skills obtained through eLearning were applied |
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*Can managers generate their own Power Point presentations? Is your IT staff able to build applications in .NET from knowledge gained? |
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Relate instances where eLearning has had an impact |
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---Employee advancement |
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*Cite examples |
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---Successful cross-training |
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*Were recruitment or contracting costs avoided? |
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---Employee retention |
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*Is turnover rate lower? |
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---Overall business process impact |
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---Department goals met |
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*Cite examples |
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Review student survey results |
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*Use survey data to underscore the perception and value of eLearning to users. Don't forget to comment on morale, attitude, etc. |
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Cost of two My SkillSource courses vs. cost of similar instructor-led courses |
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*Factor in travel, hotel, meals, taxi, tuition, time out of the office, etc. Use individual license cost as a comparison, and note how it is an unlimited learning resource, not a one-time only opportunity . |
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Current training budget expenditures vs. past year |
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*If you spent more this year, note how eLearning has enabled you to reach more people |
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Current online learning expenditures vs. past year |
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Current instructor-led course expenditures vs. past year |
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Current number of employees who participate in training programs vs. past year |
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Cite number of gross student log-ins |
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*Note that these are examples of ongoing teachable moments - something classroom courses can't offer. |
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Consider the strategic benefits of eLearning for your organization and how they have been realized: |
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*Industry research indicates that computer-based training requires up to 45% less time. In addition, eLearning give you the ability to reach more people faster, with less time spent on travel or off-the-job. |
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---Efficiency |
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---Convenience |
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*Immediate, flexible, no time out of the office, opportunity to repeat classes/lessons. Have you reached more users? Users in remote locations? How has anytime/anywhere training given users control of the learning process? |
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---Cost Effective |
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*Online learning can cost up to XX% less |
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In Closing
We hope that the tangible and intangible rewards of eLearning are more than apparent to you and your organization. We encourage you to discuss your experiences with industry peers and professional colleagues. You'll probably find that you share similar successes and challenges, and can benefit from each other's experiences.
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