Segment 5: Is Your eLearning Program the MOST Successful?


Review Management Awareness
While organizations with successful eLearning programs may have different objectives, a strong commitment at the executive level is usually a common denominator. More and more senior executives around the country are embracing eLearning as a way to fulfill training requirements and assist in workforce planning.

If you haven’t achieved the level of management support you’re looking for, we recommend:

• Bolstering your communication efforts with one-on-one meetings
• Using budgets and forecasting to help support the eLearning story

Now, let’s go through a quick exercise to ensure that the rest of your program is making the grade.

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Review: Marketing & Promotion
In our first segments of MOST, we presented a set of eLearning marketing and promotion tools, and discussed the basics of program management. To ensure that key components are still in place, let’s review the following checklist:

• Awareness levels are buoyed by on-going promotional efforts (ads on your Intranet, articles and ads in your
• organization’s newsletter, employee incentive programs, etc.)

• Trainers rally behind the program and are involved in its success

• Students receive an orientation to eLearning during instructor-led classes

• Your organization acknowledges eLearning course completion in a meaningful way.  Completed courses are
• noted in employee files and/or incorporated into development plan reviews

• Supervisors and managers endorse the program
• -- Employees are encouraged to train on work-related subjects during the workday, and/or employees are given
• -- specific blocks of time to utilize online courses and resources
• -- Team leaders are identifying skill gaps that can be resolved through eLearning
• -- Productivity is on the rise

• eLearning is part of new employee orientation

Did you answer "no" to any of the above? If so, revisit our In-depth Guide to eLearning Marketing and Promotion Strategy.

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In Closing
You’ve been working steadily for a number of months now. As you refine your promotional efforts, this is an ideal time to pat yourself on the back, and reflect on your accomplishments!


Marketing Tip
Establish an eLearning feedback forum. Speak to employees that have been successful with eLearning - ask them why they have had success, sight specific examples, and how they applied what they learned on the job or in there personal life. Email these quotes to other employees (as pert of your regular eLearning communication or post on an intranet page…

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